Advertising device



May 22, 1928.

E. H. MCLAUGHLIN ADVERTISING DEVICE Filed Sept. 20. 1927 ASK QUESTION. WATCH ORACLE FOR ANSWER JOHN 005 NOTIONS Y.

A TTORNEY5 Patented May 22, 1928.

UNITE stares EDWIN H.1lIcLAUGHLIN, or-assooIA'rEn, oanrronnm.

ADVERTISING DEVICE.

A Application filed September 2t), 1927. Serial No. 220,651. i

: .My invention relates to that type of advertising devices which comprises a signal element in proximate association with the matter to be advertised, said element by its movements being adapted to attract attention which will'necessarily include the associated matter.

My invention consists, generally, in a signal plate adapted for proximate connection with the matter to be advertised, for example, a sign board, said plate having a mounting adapting it for movements, two of which are especially pronounced, one being up and down and the other sidewise, indicating an affirmative nod and a negative shake, respectively. I i

In particular, it consists in said signal plate, exposed for universal movement under the varying direction and pressure of the wind in combination with a novel mounting,

controlling and in the main restricting its movements to those above indicated; together with informative matter relating to the use and meaning of said movements.

The object of my invention is to intrigue the attention and arouse the interest of beholders; and to induce crowd collection, by

taking advantage of amused curiosity, or,

more or less sincere mysticism or superstition due, for example, to oracular replies to a position that its signal plate 14 is exposed mentally propounded questions.

In the accompanying drawings, I have illustrated my device in its preferred form, it being understood that changes may be made without departing from the spirit of the invention as defined by the claims hereunto appended.

In the drawings- Fig. 1 is a vertical section of the device.

Fig. 2 is a vertical section, on the line 2-2 of Fig. 1. I

Fig. 3 is a. top plan view of the bottom section of the pedestal housing on the line 33 of Fig. 2.

Fig. 4 is a front elevation of the device, on the si a1 plate of which is depicted the face 0 an oracle, said device being mounted upon a sign board which also carries a placard suggesting the asking of a question.

1 is a pedestal having a base flange 2 for securing it in given position. The head shell or housing 3 of the pedestal is a hollow sphere made in hemispherical sections adapted for assemblage by means of bolts 4 passing through lugs 5. See Fig. 3.

Seated within the head-shell 3 is a spherical rocker member 6. The movement of member 6 is a universal one, but is under control resulting in pronounced movements, mainly in two directions, one up and down andthe other sidewise. Said member 6 rests upon balls 7 seated in race-ways 8 and 9, in the lower section of the head-shell, said race-Ways being, as well shown in Fig. 3, in

opposing pairs at rightangles to each other. Extending from the member 6'1nto the pedestal 1 through a bottom opening 1 therein is a pendulous stabilizing member 10.

Fitted through the member 6 in its horizontal diameter is a shaft or rod 11, the ends of which project with goodclearance through cruciform openings 12 in the head shell 3, both in front and in rear, the arms ofsaid openings being in'vertical and horizontal lines, respectively.

Upon one end of the rod 11 is carried, preferably adjustably, as by the set screw 13, a signal plate 14; and upon its other end is carried, also adjustably, by the set screw 15, a balance weight 16. Fig. 1.

As seen in Fig. 4, there is depicted upon the face of the signal plate 14 the features of an oracle.

The use of the device is as follows. secured to the matter to be advertised, say, for example, a'sign board 17, Fig. 4, in such to thewind- According to the direction of the wind, its currents, whirls, eddies, etc. the signal plate 14 will atfirst be oscillated universally, due to the clearance of its rod 11 in the openings 12; but on account of the cruciform character of said openings, the initial oscillations are at once directed into pronounced movements up and down or sidewise, respectively, due to the slipping of the It is rod into the arms of the openings. These may be awakened by the specialized move ments of the plate 14. The interests thusv intrigued, of whatever nature, are only the I predecessors and impelling causes of attention to the sign board 17 or other matter to be advertised, and the gathering 'of& curious and more or less amused or superstitious mob.

I claim 1.' An advertising device comprising a shell having side openings and a bottom opening; a rocker member fitted within said shell; a pendulum carried by said rocker member, extending through the bottom opening of the shell; a rod carried by said rocker member protruding through the side openings of the shell; a signal plate curried upon one end of the rod; and abalancing Weight carried on the other end of the rod.

2. An advertising device comprising a shell having side openings of cruciform shape with arms directed vertically and herizontally, respectively; a rocker member fitted within said shell for universal movement; a rod carried by said rock-er member protruding freely through the side openings of the shell; and a signal plate carried upon one end of said rod.

3. An advertising device comprising a shell having side openings of cruciform shape with arms directed vertically and horizontally, respectively, and having also a bottom opening; a rocker member fitted within said shell for universal movement; a pendulum carried by said rocker member extending through the bottom opening of the shell; :1 rod carried by said rocker meme ber protruding freely through the side openings of the shell; a signal plate carried upon one end of the rod; and a balancing Weight carried on the other end of the rod.

4. An advertising device comprising a shell having side openings of cruciform shape With arms directed vertically and horizontally, respectively, and having I also a bottom opening; a rocker member fitted Within the shell; pairs of balls at right'an- EDWIN H. MGLAUGHLIN. 

